Some people get new cars, some buy a dog, the Bakers’ Brewery is going with a logo to define our lifestyle and who we are. Overall, we are embracing Cory’s (owner, brewer) history of roadside diners, and the fact that our building used to be one. So we wanted a touch of American diner, but modern and clean, we used a modern typeface for ‘brewery’, that has great caps, but not overly blocky as the tendency is these days. We wanted the sharp points and curves of the baker’s hat to reflect in the brewery font. We also have some nice vintage uses of the logo that throw back to the diner days, and also the days of homespun community business, baked goods and beer.